Solution
Turn finished jobs into the next ones.
For a local service business, reviews and referrals are the growth engine — and asking is the step that always gets skipped, because the job is done and the next one is already calling.
Why asking doesn't happen
Not because it doesn't matter — every owner knows it does. It doesn't happen because it's nobody's job, there's no trigger, and it feels awkward to send late. A workflow fixes all three: the trigger is job completion, the owner is the system, and the timing is always right because it's automatic.
The sequence
- Job marked complete → thank-you message queued in your voice
- Review request sent at the moment satisfaction is highest, with the direct link
- Happy responses invited to refer — with wording that doesn't feel transactional
- Non-responses left alone after a respectful nudge — no pestering
- Every ask logged, so you know what's working
A note on integrity
This automates the asking, not the reviews. No incentives for positive reviews, no gating out unhappy customers, no fake anything — that's both against platform rules and against how we work. Consistent, honest asking is enough; most businesses are leaving exactly that on the table.
Example workflows
What this looks like in practice.
Illustrative examples — not client claimsWhat is holding back your next stage of growth?
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